Frontend Developer based in Sweden
Irene Rubioexpressive web experiences
Frontend Developer with a background in film and visual storytelling. I work on the visible side of digital experiences, where design, structure, and testing shape how things looks, feels and works.
4+Projects
18Tools
UXFocus
the visible side of the unseen work
Selected work
Projects with product thinking
A mix of frontend, API work, AI experiments, and media interfaces, built with attention to flow, responsiveness, and visual detail.
Toolkit
Frontend, backend, testing, and AI tools
Tools I use to build interfaces, connect services, test user flows, and ship projects that are easy to maintain.
Html 5
JS
React
Node.js
CSS
Git Hub
Linux
Express
TS
Next.js
Docker
MySQL
Strapi
Tanstack
Angular
Playwright
Claude
Codex
About
Before the code,
there was the stage.
I spent over two decades in the creative industries — acting, directing costume and casting for theatre and film, building a fashion brand from scratch, Cordelia. I learned how to tell stories visually, how to collaborate under pressure, and adapt fast to very different roles, environments and people.
When I moved into tech, I didn't leave that behind. I brought it with me. Today I build interfaces the same way I used to direct a shoot — with intention, clear communication, and an eye for the details that make the difference between something that works and something that feels right.
Film & Theatre actingCostume and casting DirectionBrand BuildingVisual Storytelling
Cordelia — reel
